New Toy Effect A Consumer Research onExperiential Enjoyment in Consumption
Responding to the call to give more attention to the area of product consumption, this research investigates the enjoyment in consuming or using a product. More specifically, this research investigates its existence and characteristics; examines its influence to subsequent consumer attitudes and beh...
| Main Author: | |
|---|---|
| Published: |
University of East Anglia
2008
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.502153 |