An investigation of potential brand inconsistencies within airline strategic alliances

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The globalisation and deregulation in the air transport industry has resulted in a rapid and massive increase in competition. As a consequence, major airlines around the world have responded by forming strategic global alliances in order to be able to compete effectively on a global basis. Airline b...

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Bibliographic Details
Main Author:	Kalligiannis, Konstantinos
Other Authors:	Mason, Keith
Published:	Cranfield University 2009
Subjects:	387.7068
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.501048

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