An investigation of potential brand inconsistencies within airline strategic alliances
The globalisation and deregulation in the air transport industry has resulted in a rapid and massive increase in competition. As a consequence, major airlines around the world have responded by forming strategic global alliances in order to be able to compete effectively on a global basis. Airline b...
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Cranfield University
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.501048 |