Factors influencing foreign retailers' expansion process in China
The literature on retail internationalisation, particularly regarding emerging markets such as China, is underdeveloped and mostly descriptive. Until recently, China was not an open market, so very little external research has been conducted on it. Chinese culture and language remain relatively inac...
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University of Brighton
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500778 |