The divorcing consumer : an exploration of relationship management, communications and segmentation in a financial service context
This thesis aims to understand the position of divorcing consumers with regard to their needs and experiences within a financial service provision context. Underlying the study is a question of whether they represent a marketing segment with unique and identifiable service needs that can be understo...
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Glasgow Caledonian University
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500353 |