The recognition, adoption and implementation of the marketing concept by Bumiputra (Ethnic Malay) Companies in Malaysis
The objective of this research is to explore the current marketing practices of Bumiputra firms in the Malaysia business context in order to understand if there is any knowledge gap between the textbook marketing concept and Bumiputra marketing practices, ally, the objectives of this study are: 1) t...
| Main Author: | |
|---|---|
| Published: |
University of Salford
2005
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.491801 |