Affect and the role of client sophistication on satisfaction judgments within business-to-business professional services
Evidence which demonstrates a link between the affective dimension and satisfaction in a tangible product based context is well documented. However, when placed in a credence service context the role of Affect becomes more complex insofar as research suggests that consumers will partly use their aff...
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University of Nottingham
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.490833 |