Foundations and determinants of consumer attitudes toward commercial websites : an experimental study
The thesis investigates a process-model of attitude formation in the context of information search in commercial websites. Contemporary research in social and consumer psychology is moving away from traditional functional and multi-attribute models of attitude, towards constructive theories and the...
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University of Warwick
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.490684 |