A study of switching behaviours in the B2B service sector
The marketing literature has argued the value of retaing customers and stated that loyal clients are more likely to focus on long-term benefits and engage in cooperative actions benefical to both partners (Lam et al., 2004). There is abundant quantitative research on B2C loyalty, but limited qualita...
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University of Strathclyde
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488500 |