Business to business marketing : an empirical investigation into strategic management theories with reference to a portfolio of customer relationships in the services sector
The development of business-to-business marketing from the early interaction approach to the network approach is now a growing body of literature where establishing and managing longer term relationships with customers are critical to organisational success. An important managerial aspect of this de...
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University of Manchester
1999
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488174 |