Ontology-Based Intelligent System for E-Marketing

The need for intelligent shopping agents has grown as a result of the vast amount of information available to internet consumers. However, most of the currently available intelligent shopping agents only request consumers to define the criteria of the product in terms of price range and product feat...

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Bibliographic Details
Main Author: Meng, Sam Kin
Published: University of Sussex 2008
Subjects:
381
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.487901