Quality assessment of e-commerce websites using Bayesian belief networks

This thesis raises the issue of quality in E-commerce websites and addresses methodologies and approaches to standardize their assessment. The thesis blends the knowledge of academic research with the opinions and insights from experts and practitioners in the field to provide a comprehensive view o...

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Bibliographic Details
Main Author: Rababah, Osama
Published: Loughborough University 2007
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.487691