Developing the virtual destination image formation model
Although a destination image has been considered an important concept to destination marketers and researchers, a lack of consensus remains amongst researchers as to what the concept really is. Contemporary studies attempt to examine a destination image formation model to establish the theoretical b...
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University of Surrey
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.486171 |