Towards an understanding of product pleasure
It is now widely acknowledged that consumers in developed markets tend not to see functionality and usability as major differentiators in the products that they buy. Recent years have seen the growth of the 'hedonic consumer'; the products that they buy are often chosen for the pleasures t...
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Loughborough University
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.479475 |