Sponsorship in context
The research described in this thesis is aimed at initiating a factually-based knowledge of the sponsorship of leisure pursuits as a promotional tool. Research to date has been scant leaving the subject largely in the realms of supposition. The finding of this research can be classified under three...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
Cranfield University
1979
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.476227 |