A study of new product market search and user adoption
The research was carried out in the Aviation Division of Dunlop Limited and was initiated as a search for more diverse uses for carbon/carbon composites. An assumed communication model of adoption was refined by introducing the concept of a two way search after making cross industry comparisons of s...
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Aston University
1978
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.451994 |