The design and management of diverse affiliations : an exploration of international hotel chains
The simultaneous use of different market entry methods by international service firms is creating complex and compound organisations that operate within and across organisational boundaries. These organisations face variable risks related to control, resource commitment, flexibility and disseminatio...
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Oxford Brookes University
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.444298 |