An analysis of the determinants of the relationship between brand loyalty and customer satisfaction
The positive influence of emotional and rational types of customer satisfaction on brand loyalty and repurchases is often taken for granted. This study attempted to prove whether this relationship really exists in the Fast Moving Consumer Goods (FMCG) sector and if there are differences in this rela...
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University of Sunderland
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.437688 |