Innovation nuclei in SMEs involved in Internet B2C e-commerce

The research carried out aimed to illuminate how innovation arises and spreads within an SME internal environment. SMEs are an area where innovations can be readily identified and the company size makes tracking the spread of innovations possible. B2C e-commerce was chosen because the sector is smal...

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Bibliographic Details
Main Author: Mellor, Robert Brooke
Published: Kingston University 2006
Subjects:
Online Access:https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.434043