Brand commitment in a consumer bank services context : an exploratory study
Glossary p.iv attempts new marketing definition of the concepts of 'commitment' and 'inertia' in the consumer banking services context. Section 1 of the 'Addendum' might help postgraduate researchers with 'defence of qualitative research' or 'defence of i...
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University of the West of England, Bristol
2006
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.429540 |