Evaluating the impact of an integrated supply chain on the process of marketing European feature films
The film industry in Europe is characterised by a fragmented supply chain. The film market is historically dominated by films from the United States, leaving little room for other national cinemas. In this context, film marketing suffers from the same illness as the rest of the industry in that US c...
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University of Hertfordshire
2005
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.427582 |