Marketing in a social context : an interpretive approach to behaviour change after a stimulus of illness
Many social marketing studies concern the uptake of 'healthful' behaviour changes (Andreasen, 2002). The issue contained in this thesis is why some people make and maintain dietary behavioural change and others do not. The participants in the study had taken a diagnostic test for cancer an...
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University of Strathclyde
2005
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.424199 |