Creativity and the corporate brand within small to medium sized creative organisations
This thesis sets out an initial understanding, by providing exploratory insight into aspects of the corporate brand within business-to-business small to medium sized enterprises (SME's) located in the United Kingdom (UK) creative industry sectors. Specifically, it investigates how organisationa...
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University of Strathclyde
2005
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.424197 |