An examination of the contribution made by the Internet in relationship-oriented retail banking
An understanding of the role the Internet can play in marketing activity is of growing interest to both academics and practitioners. The focus of the research reported in this thesis has Internet-enabled marketing as its centre. The context for this examination is that of Electronic (or Internet-ena...
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Loughborough University
2004
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.418372 |