The marketing and purchasing of technology : An examination of high technology sellers and low technology buyers
This thesis examines the marketing and purchasing of technological products and services between industrialized countries and developing countries. It is an area worth investigating following its growing importance in recent years in world trade. This is reflected through the massive volumes of tech...
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University of Bath
1982
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.376292 |