Virtual store atmosphere in internet retailing : measuring virtual retail store layout effects on consumer buying behaviour
The research presented in this dissertation is concerned with the effects of the "virtual store atmosphere" on consumer buying behaviour within the context of Internet retailing. More specifically, the focus of this research is to investigate whether the virtual store layout, as a major vi...
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Brunel University
2001
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.367887 |