The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach
Two major contemporary marketing issues are the focus of this research, namely the assimilation of IT and relationship marketing into marketing practice. The particular focus of this study is on the inclusion of an IT dimension to marketing practice. Following the literature review two frameworks we...
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University of Strathclyde
2001
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.366832 |