International hotel firms development : influence on choices of entry mode
Once firm decides to enter a foreign market, it has to choose a mode of entry, that is, select an institutional arrangement for organizing and conducting international business transactions. Since entry modes have a major impact on the firm's overseas business performance, their selection is re...
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University of Surrey
2001
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.365139 |