The experience curve and limit pricing as means of integrating portfolio matrices into capital budgeting
This thesis develops a model for the net present value to the firm of a strategy of increasing an SBU's market share as a function of four quantitative variables: the firm's initial market share, the current position in the product life cycle, as viewed by the firm, the competitor's r...
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University of Bath
1985
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.353194 |