Localisation : a case study of Korean companies in the UK
This research aims to find ways to enhance understanding of how Korean companies in the UK can improve their market positions through localisation. The thesis may be divided into three main sections. The first, which consists of chapters 1 and 2, is concerned with the way Koreans conduct business an...
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University of Hull
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.318390 |