Marketing theories and concepts for the international construction industry : a study of their applicability at the global, national and corporate perspectives
The role and applicability of marketing theories and concepts are explored at three levels of analysis for the international construction industry. Developments of the theoretical constructs are traced as marketing evolves to encompass an international perspective. The relevance and need for marketi...
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University College London (University of London)
1990
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.295185 |