Strategy and consumer behaviour in the financial services industry : the role and significance of transaction relationships
This PhD develops a theoretical framework of consumer behaviour, drawing on existing literature in economics, psychology and consumer behaviour. That framework allows the articulation of the forms of buying behaviour used by individuals to structure their purchase decisions. Four common forms of buy...
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Loughborough University
1998
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.286100 |