The supplier-dealer relationship in the motor car industry in the UK : factors affecting the power of each side and the strategies adopted by them
The research programme aimed to identify and investigate the tactics and strategies adopted by the car manufacturers to manage and control their dealers in the distribution channel in the UK market, and consequently deduce their effects on the manufacturer-dealer power relationships. A literature re...
| Main Author: | |
|---|---|
| Published: |
University of Bedfordshire
1996
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.284720 |