The impact of marketing and public relations on modern British politics : the Conservative Party and government under Mrs Thatcher
This thesis examines marketing and public relations techniques in British politics, focusing on the Conservative Party from the election of Mrs Thatcher as Leader and on the government under her premiership. A review of the history of political marketing in Britain - and its impact - shows that the...
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London School of Economics and Political Science (University of London)
1991
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.282955 |