Role of the global account manager : a boundary role theory perspective
As the business environment takes on a global perspective for many business-to- business organisations, so the area of Global Account Management (GAM) has become an increasingly important issue for both researchers and practitioners. This study is focused on providing an in-depth understanding of th...
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Cranfield University
2003
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274172 |