Developing marketing strategies for tourism destinations in peripheral areas of Europe
This thesis concentrates on the subject of destination marketing with a specific focus on the process of developing strategiesthrough a Destination Marketing Organisation (DMO) for a peripheral area, illustrated by a case study from the Danish island of Bornholm. It investigates the theoretical foun...
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Bournemouth University
2002
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.272317 |