An exploratory study to investigate if people who were influenced by guru products exhibited a particular communicative behaviour
This was an exploratory applied study in which an instrument was developed based on Myers-Briggs (1985); Belbin (1891); Rogers (1983); Spence (1995), and Grunig (1997), for the purpose to investigate communicative behaviour of management guru product adopters. The research developed a predictive ins...
| Main Author: | |
|---|---|
| Published: |
University of Salford
2001
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.271243 |