Culture and consumer behaviour : the influence of culture on family planning behaviour in Malaysia
The use of a cultural perspective to interpret consumer behaviour has generated some applications in a variety of consumption activities. A cultural perspective implies widely held and shared beliefs that have been internalized by individuals, as well as a guide to behaviour within a society. Yet, i...
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University of Strathclyde
1993
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.260422 |