The impact of technology on marketing building society services - a comparative analysis of customers' and managers' attitudes : an empirical investigation of customers' and managers' attitudes toward the application of new technology in marketing building society services in Britain

Bibliographic Details
Main Author: Minhas, Kanwar Bhart Raj Singh
Published: University of Sheffield 1992
Subjects:
658
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.243937