A comprehensive and comparative study of strategies for international tourism and its marketing, with special reference to Turkey
International tourism, as an invisible export product, has been growing considerably with its many economic, socio-cultural and environmental impacts on both tourist importing and exporting countries in the world. The unique and multifaceted characteristics of this product make it necessary for the...
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University of Bath
1982
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.236733 |