Direct-Marketing Strategy Conceptualization for Small Farmers in Iowa: Decision-Making Activities and Their Parallels to the Design Process
abstract: This study explores the processes of designing strategies. The context of this research is scoped to the direct-marketing activities of small farm operators in eastern Iowa. The research intent is to explore and articulate trends in decision-making processes that assist small farm operator...
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| Format: | Dissertation |
| Language: | English |
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2019
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| Online Access: | http://hdl.handle.net/2286/R.I.55616 |