Self-congruity, Preference, and Pathfinder: An Examination of News Media Outlet Knowledge Structures
abstract: Using a modified news media brand personality scale developed by Kim, Baek, and Martin (2010), this study measured the personalities of eight news media outlets and combined them into the same associative network with participants’ self-image via the Pathfinder tool (Schvaneveldt, Durso, &...
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| Format: | Dissertation |
| Language: | English |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/2286/R.I.49100 |