Escaping June Cleaver: The Domestication of Women Through Advertising
abstract: June Cleaver, and the women who attempted to emulate her perfectly dressed, “happy homemaker” ideal, were considered the epitome of “womanhood” in the 1950s. However, the image of the quintessential domestic diva, in pearls and floral dress is surely a tired and no longer relevant label fo...
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| Format: | Dissertation |
| Language: | English |
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2017
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| Online Access: | http://hdl.handle.net/2286/R.I.44088 |