A Study of The Relationship between Brand Positioning and Brand Value
abstract: It is important and with significant practical value to study how positioning may help enhance a company’s brand value and improve a company’s profitability. It is especially essential to find suitable solution to help Chinese enterprises appropriately position their brands, evaluate brand...
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| Format: | Doctoral Thesis |
| Language: | Chinese |
| Published: |
2016
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| Online Access: | http://hdl.handle.net/2286/R.I.40758 |