Developing a Decision-Making Framework for Market Entry in the Sheet Metal Construction Industry

abstract: Entering a new market in the construction industry is a complex task. Although many contractors have experienced the benefits of expanding their market offerings, many more have had unsuccessful experiences causing hardship for the entire organization. Standardized decision-making proces...

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Bibliographic Details
Other Authors: Sullivan, Jera Jo (Author)
Format: Doctoral Thesis
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/2286/R.I.38641