From Preference to Choice: An Empirical Analysis of Consumer Decision Making in
abstract: In this study I investigate the factors that may influence consumer preference and choice in China’s home interior decoration industry. With the fast development of information technology such as the internet in China, it becomes increasingly important to have a more precise understanding...
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| Format: | Doctoral Thesis |
| Language: | Chinese |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/2286/R.I.29933 |