Customer Participation in Service Conversations - An Investigation of the Dynamics of Service Context
abstract: In this research, I focus on service conversations in professional services. For most Business-to-Business or Business-to-Consumer professional services, the service conversation is an important part of the service experience and is critical to solutions co-creation as well as customer sat...
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| Format: | Doctoral Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://hdl.handle.net/2286/R.I.17767 |