Customers' Zone of Tolerance toward Hotel Services

abstract: In order to be competitive in the hotel market, more and more hotels have proposed various types of "wow" services to inform customers' impressions of the hotel in a positive way. Many customers consider these services excellent, and they often exceed their expectations. How...

Full description

Bibliographic Details
Other Authors: Chiu, Chien-Fen (Author)
Format: Dissertation
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/2286/R.I.17738