The Role of Aestheticized Markets in Contemporary Formations of Social Class and Gender

The Role of Aestheticized Markets in Contemporary Formations of Social Class and Gender

This dissertation is situated at the crossroads of sociology, anthropology, and marketing. Theories of the former two disciplines inform phenomena of the latter. The focal phenomenon is the role of aestheticized markets in contemporary formations of middle-class masculinity and femininity in the U.S...

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Bibliographic Details
Main Author: Maciel, André Figueiredo
Other Authors: Wallendorf, Melanie
Language:en_US
Published: The University of Arizona. 2015
Subjects:
gender
knitting
craft beer
leisure
social class
Management
consumption
Online Access:http://hdl.handle.net/10150/579018

Internet

http://hdl.handle.net/10150/579018

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