Judge a Book by Its Cover: An Exploration of Book Marketing in the Young Adult Genre
When we're young, our elders tell us to never judge a book by its cover. But when we grow older and develop our own browsing behaviors, we can admit to relying on the cover to catch our attention. This thesis explores the overall importance the cover plays in consumer browsing. Furthermore, it...
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| Language: | en_US |
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The University of Arizona.
2015
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| Online Access: | http://hdl.handle.net/10150/578992 |